[eloisant]

Not really.

In France we have a French brand of bikes, from the sports retailer Intersport, called Nakamura...

They actually hide the fact it's a local brand, let people think it's a Japanese brand, to suggest it's higher quality.

[seszett]

And Decathlon's bikes are Van Rysel, which does mean "from Lille" (where the bikes are designed) but you wouldn't know it unless you speak Dutch. I don't think they hide anything really, but having a Dutch-sounding makes a connection to the Dutch and Flemish who are well known for cycling.