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by dghlsakjg
30 days ago
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The article also explains that retailers have had customers ask for this, which is why Nikon is trialing selling this through those channels instead of direct, as usual. You don't really have to market something like this. There is a VERY small subset of users that NEED this feature, and they will seek it out. The kind of user that wants this is not as price sensitive as a consumer. A few hundred extra dollars doesn't matter to an organization that needs this for an RF sensitive scientific environment, or a secure facility. See also: iPhones with cameras removed. You've likely never heard of them and they are not marketed at all, but if you are one of the few that need one, you know they exist, and the price premium doesn't matter. $1400 for a used 2020 iPhone SE, if you're curious. That's a 10x premium on what you would pay for that phone anywhere else. |
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I don't know how you can say with confidence that a few hundred dollars and not marketing this wouldn't have an effect on sales.