[webbruce]

What's some good examples of well put together landing pages then?

[tyler-b]

http://blog.kissmetrics.com/landing-page-design-infographic/ is a great start. Just focusing on 1, 2, 4, 5, 6 and 8 will put you ahead of the game.

[StavrosK]

What I've settled on is sales letters:

http://www.instahero.com/

[bluetidepro]

I second this, is there a good round-up somewhere with great examples with awesome interactions?

[at-fates-hands]

Simply Google "website landing pages inspiration" you'll get a ton of great lists to comb over.

Also tyler-b's comment should help you focus on the important features of a landing page