Asking customers to pay anything prior to purchase is a non-starter... Imagine a brick-and-mortar shoe store asking customers to pay an entry fee to shop before customers enter the door?
Cover charge for a shoe store is an interesting idea. I hate shopping, especially with crowds, and probably wouldn't mind, especially if it went towards a purchase, even partially. (This willingness is learned, probably only true for me since my 30s, and not strictly correlated to my income bracket.)
I often buy gas at the BP with a $0.03/gal higher price than the Shell across the street. Guess which one has a longer line more full of gas guzzlers.
I often buy gas at the BP with a $0.03/gal higher price than the Shell across the street. Guess which one has a longer line more full of gas guzzlers.