[Cpoll]

That sounds pithy, but a person doesn't need to remind themselves of their own values; a company of 200,000 people does.

Which isn't to say cynicism for these sorts of company charters isn't warranted, just not for that reason.

[2muchcoffeeman]

I agree.

But the moto has always lacked any aspiration about how they should do good or make the world better. “Don’t be evil”. Who thinks they are being evil? No one.