[ben_w]

  At one point in the 1980s, Olivetti was the world's third largest personal computer manufacturer[8] and remained the largest such European manufacturer during the 1990s

- https://en.wikipedia.org/wiki/Olivetti

Wow, I'm genuinely surprised. I don't think I've even heard of them before now, despite growing up in the 80s and 90s in the UK. ZX Spectrum, BBC Micros, Acorns, but not Olivetti.

[Fnoord]

Funny you mention that. For me (Dutch), growing up in same time, Wimbledon and Roland Garros are the two main tennis tournaments. When these were on TV, Olivetti brand was prominently mentioned at the scoreboards. I always imagined they were a brand who made the computers used for the scoreboards, but otherwise had no idea what that brand meant. You wouldn't 'Google' or 'Wikipedia' it. You saw it, you asked your parents (or other peers), and they'd either know or not.

[actionfromafar]

Apparently Olivetti controlled Acorn Computers (of ARM cpu fame) so maybe such things also contributed.