[someonebaggy]

That part is describing Google SEO spam. I don't know how it works but it clearly does work if you've used Google lately.

[incompatible]

I was unclear how Google's bot would index it if it was behind a paywall. But the "Host two crap tons of content", with the non-paywalled site pointing to the other, would get around it, allowing the hypothetical big spending AI crawlers to find it.

[mxuribe]

Yep, exactly this!