[x13]

Convenience? Maybe a belief the media would be accessible for a long time, versus the ever-changing catalog available from streaming services?

Consumers are lured into walled-gardens all the time - consoles, app stores, hardware. Where would you suggest someone purchase a digital license for a movie?

[MBCook]

Apple has been selling movies for far longer haven’t they? Amazon is clearly invested in the space. Even Google.

From a video game store is the part I find odd. I get walled gardens. Not this one for this purpose.

[vel0city]

Being a media player was an integral part of Playstation since the PS2 era. The PS3 was essentially the thing that really pushed Blu-Ray over the line to really cement Blu-Ray as a movie format over HD-DVD.

Movie playback has been a thing for home consoles for decades. It became kind of a joke that the most played Xbox 360 game was Netflix. As more people have moved to streaming media/digital marketplaces, its only natural for those to grow. I've known lots of people who use their Xbox as their main media center that consume movies on Microsoft's storefront. It makes sense Sony would be in the game as well, as after all they even directly produce a lot of content themselves.