[gfosco]

Seems about even, or more expensive if you put it that way... However the grocery store doesn't automatically charge you if you decide not to buy a new Brita filter this month.

It looks like this will be a successful Kickstarter, so bravo to them! It's not directed at me. Words like organic, vegan, and compost-able do not attract me, and I could care less if my water pitcher is beautiful.