[CJefferson]

Nice idea, but I dislike claims like:

    Soma's proprietary formula produces the best tasting water.
    You'll notice a crisp, pure taste you won't find anywhere else.

Really? While I appreciate water filtering, I want some real evidence that this water filter is considerably better than any other water filter on the market.

[ekianjo]

Good idea. Like testing water from two indistinguishable cups and A/B and B/A fashion. That kind of data is easy to produce and can be used as a sales pitch.