[nerdsniper]

If y’all were maximally “business-rational” you would have taken the NPV of under-anonymizing your customers already and selling the data. Sure, it would tank the business in the long run but the short term profits could probably have been re-invested in the stock market or other endeavors for excellent returns. Plus once the reputation hit started coming home to roost you could have sold Mullvad to one of those large VPN umbrella holding companies.

I’m upset about this to, but honestly I don’t know what other VPN holds Mullvad’s reputation for genuine anonymity. When I learned that y’all take cash by mail, I realized that is fundamentally incompatible with bundling and selling customers data.