the most fair distribution for limited sought-after resources that are inconsequential (like domain names) are raffles. let people apply in a 4-week window and then randomly assign it to one of the applicants.
then don't allow reselling, just allow giving it back and do a raffle again
First come first served is capitalism in disguise. Someone will automate a tool that watches for these and jumps on them, and the person with the most resources, can get a close network connection, etc will "buy" it.
then don't allow reselling, just allow giving it back and do a raffle again