[vablings]

That is not what price fixing actually is. In the UK "price matching" is a one-to-many relationship meaning that the price of goods is set to the "lowest available"

Price fixing is a many-to-one all the manufactures agree to the highest prices they all agree on and set it there.

[varispeed]

You are arguing semantics. Effect is the same.

[vablings]

The effect is literally the opposite of what was described. It provides a downward pressure on pricing and it's all open.

If you think a private agreement to fix the price at an artificially inflated level is the same as a public offer to lower the price based on competitors, I have little hope for any business venture you may partake/undertake

[varispeed]

It cuts both ways. Downward pricing can be used to remove competitors who cannot give up that much of margin.

[vablings]

That's a different argument to what you first stated. Regarding price consumers are not as one dimensional as you are led to believe.