[piva00]

They could do it, some people would align with that stance, and some wouldn't. Exactly how it plays out being a customer: now we've discovered he supports a far-right party here in Sweden, I can choose to not support the CEO with my money and let others know about their political leaning to decide by themselves if they want to support him and his business aware that their money might got to far-right parties.

I don't see any issue with your flipped argument, it's the same thing, no?

[yaris]

I imagine that if a company really denied a customer due to disagreement on some views there would be similar flood of comments like "my views is my problem, I pay you money you must do business with me". Maybe I'm wrong though

[omnimus]

Companies can absolutely refuse a customer and many do. Companies will often have public rules about not doing business with weapons manufacturers or tobacco producers.

They also can refuse business due to political stance. They can even give different prices to different customers.

[dijit]

As long as its not a protected class, by the letter of the law you’re right, but we’re not discussing law: we’re discussing human response.

If you were kicked off of a VPN provider (or, even a site) for financially supporting a non-proscribed political organisation: how would you talk about it.

[jzb]

There's an enormous imbalance between company and customer that you're ignoring, not to mention the difference between a private person and a company's very public personas who own said business.

If a company was sniffing around to learn my political views, that would be a bit intrusive, wouldn't it? I wouldn't expect the same level of anonymity if I were the CEO of a company like Mullvad. There's also a disparity between "I'm taking my business elsewhere, good luck without my $10 a month!" (or whatever Mullvad costs...) and "we've decided to not allow you to use this service".

How large a disparity is depends a lot on whether a company has a lock on a market. Generally, if a vendor in a crowded market decided to turn away customers who are XYZ voters (as an example) I'd be more apt to just comment on that as a business strategy than as a "how dare they, they must accept all customers!" Like, if you are one of 20 VPN providers and you think you can be successful by turning away customers.. well, OK. Good luck with that.

If it's a provider with a monopoly that's a bit different. I live in an area with only one choice of provider for electricity. So I don't think they should be allowed to refuse service to anybody who is paying their bill, even people I vehemently disagree with.