[WhyNotHugo]

Realistically, there's not any other company selling wireless noise-cancelling earbuds with these features _and_ including documentation for folks to use those feature outside of some locked ecosystem.

E.g.: Bose, Sony, etc don't include any documentation for any non-basic features, and the only way to even enable them is via the proprietary app which run on limited environments (notably: not Linux).

I don't defend the practice at all, but no matter which hardware they picked, the practices are still the same.