[JumpCrisscross]

> not few of those 'productivity improvements' for farmers have had disastrous consequences

Sure. Many have not. I’m thinking of stuff like ox-drawn and then mechanized ploughs, four- versus three-crop rotation, et cetera. The point is there is pushback regardless of benefit and even after it’s been demonstrated. Plenty of people are fine being comfortable. Which is fine. But it also explains why companies and societies with a nudge feature do better.

> if the innovators are right they will eventually fold anyway

Again, sure. If it’s their land, it gets acquired. If it’s your land they’re tilling, you get a say.

I’m not saying all-nor even most—pushback is unfounded. Just that there are plenty of cases where it is, and the solution there is to push through the change.