It wasn't meant to be a literal statement, more just a reflection that the situation is so bleak that I cannot imagine a better future; anybody expressing even a little bit of it seems to me like a somebody who has not been crushed into compliance through force.
Quoting the host of the recurring Quiz Broadcast sketch from That Mitchell and Webb Look: "Books mention 'hope'. What was 'hope'?"
They can do what works, or they can fail. Large enough companies with enough inertia can do really dumb things for a while, but even giants fall.