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by graypegg 1 hour ago
"AI" is a term cursed by cool sci-fi implications. It makes it a kick ass marketing term because most people are going to have some familiarity with sci-fi AI and "X media predicted Y technology" is a pretty widespread belief for a lot of values of X (star trek, Hitchhikers Guide to the Galaxy, Arthur C. Clarke) and Y (internet, cell phones, VR). If you want to tell someone we're making big strides in something, linking it into some popsci understanding of sci-fi being the great predictor of human achievement is low effort and high impact for quite a few people.

People aren't trying to communicate accurately if their first priority is getting you excited about the thing!

1 comments

I miss "predictive analytics". Too boring and honest for marketers though.