[kstrauser]

None of this is true. There are standard curves for human hearing frequency response and you can use these to compare sound A’s volume to sound B. And since sound compression is in DCT space, you can calculate those numbers very quickly with something similar to sum(vol(f) * curve(f) for f in encoded_frequencies).

I read the article. It specifically talks about server-side ad embedding, i.e. where the service is inserting ad content into the streams, and therefore, by definition, has access to the ad content. They can do the calculations on their end during the embedding process and normalize volumes there before transmitting the result. To make things even easier, they don’t have to calculate the ad volume each time one’s streamed, just once per ad they’re going to serve.

And finally, all of this is a solved problem for TV broadcasters. They face the same problems: advertisers send them content to air, then the broadcasters are legally required to normalize the ad vs content volume, and they do. If this is an insurmountable problem that the streaming services face, they can drive over to their nearest TV station and ask them how they manage to pull off this technological feat.

[topranks]

You’re way off here.

Conflating DCT-based compression of audio data (like MP3) to dynamic-range compression of an audio signal (as done on an audio compressor during production) shows how little your grasping the problem.

It doesn’t work very well for TV in my opinion. Ads still sound louder as they are mastered differently.

I’ve no skin in this game, and no desire to ever see or hear ads. I just hope we don’t kick off a “loudness war” for TV/Movie audio by mandating the average volume across entire programs has to hit some high level like modern music or ads have.

[kstrauser]

I’ve built my own synthesizer. It is likely I know much more about this subject than you suspect, even if you wish to misread what I’m talking about.

Given how audio codec compression, eg MP3 files, work it’s easy to efficiently calculate the perceived human ear loudness of a sound. The hard work’s already been done. While of course there are intricacies and edge cases, it’s not impossibly hard to match the volume level of an ad to the volume level of the content immediately preceding it. TV stations already do this, by law.

There’s also a weird undercurrent in this thread conflating audio dynamic compression with loudness. Level compression does not imply loudness. It implies a constant volume, at whatever level the engineer picks. Compress the heck out of ads if you want, then match their starting volume to the preceding volume of the streamed content, and you’re golden.