True. Family-owned is "allowed to be good". Not "motivated". And bluntly put, the vast majority of businesses are running on thin margins - they couldn't pay well for reasonable work if they wanted to.
I would even go as far to argue that there are far more worse companies employee benefits wise in private companies than public. Public companies kind of like markets solve a really hard problem. It’s probably not always the optimal solution but hopefully gets there over the horizon.