I would rate their BBQ equal to anything else you'll find in Austin, except maybe Franklin BBQ, which I don't have the patience for, so I haven't tried it nor will I bother.
There's so many other bbq restaurants competitive with Franklin and better than heb.
For the price though, the heb bbq is extremely competitive. But if someone is coming to town looking for great bbq (even without any Franklin line), there are a bunch of places id recommend first.
You are really making me want to move! I've been to Franklin BBQ, but am happy to settle for Rudy's for shorter lines. But if I can get that quality at the grocery store? That changes the equation.
For the price though, the heb bbq is extremely competitive. But if someone is coming to town looking for great bbq (even without any Franklin line), there are a bunch of places id recommend first.