Until recently, DeepSeek were self-financed (it was a spin-out from a hedge fund). They just raised ~50million RMB (US$7bn), and according to media [0] (which admittedly can be unreliable), the lead investors were:
1) The CEO himself
2) Tencent
3) CALT (the battery company)
4) NetEase (internet/media company)
5) JD.com (ecommerce)
6) Chinese investment firms
What are they expecting in return? I'd say the same thing that all those investors in OpenAI and Anthropic are expecting - profit.
I don't think this question would get to the reason. There could be one or two persons in charge who simply shape the culture of the company, including how much to publish.
Not everyone has the American “fuck you got mine” zero sum game attitude. Also they’re making some of the American and European AI companies look bad which they can leverage with their trades if they wanted to.
Edit: I'm a fan of deepseek and believe it's good to make the technology open/available. And do think that also help business - which I support as well.
1) The CEO himself 2) Tencent 3) CALT (the battery company) 4) NetEase (internet/media company) 5) JD.com (ecommerce) 6) Chinese investment firms
What are they expecting in return? I'd say the same thing that all those investors in OpenAI and Anthropic are expecting - profit.
[0] https://finance.sina.com.cn/stock/vcpe/2026-06-11/doc-iniazi...