[jerickson]

If we keep building for behind the firewall, then software for firewalls will continue to live. The only way to kill behind the firewall software is to stop building shrink-wrapped software.

Why kill shrink-wrap you ask? Because building and then promptly forgetting about software is a thing of the past. Now we have amazing tools that allow us to build even better solutions. Things like analytics, a/b testing and the cloud are the future for software. Why continue to build in the past?