All those devs and data scientists and PhDs make a choice though. They could quit and work somewhere else. Even in a tough market their skills are in demand. They choose to work on this every morning.
There is a time when the operation of the machine becomes so odious, makes you so sick at heart, that you can’t take part; you can’t even passively take part, and you’ve got to put your bodies upon the gears and upon the wheels, upon the levers, upon all the apparatus, and you’ve got to make it stop. And you’ve got to indicate to the people who run it, to the people who own it, that unless you’re free, the machine will be prevented from working at all!
(from Mario Savio)