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How many people do you know who have an iPad but not a PC (or a Mac)? My sample is completely non-scientific, but I can't think of anyone I know like that. My impression is iOS and Android are taking eyeball-time and consumer purchasing money away from PCs, but I just don't see them replacing PCs any more than iPhones or Playstations did. Yet. What am I missing? |
Here's an edge case -- my parents' apartment community. This is a 2-building apartment complex (with about a dozen condo units in the front) with about 500ish total residents. When my folks sold their home a few years ago and moved in, no one else on their floor (two buildings, three floors each) owned a computer, and many never had owned one in the past. My parents today are still on the younger side of the spectrum (57 and 63), so we're talking about a population whose kids went off to college or moved out in 1992 or earlier.
However, there was a desire amongst people they met to own one as they were aware of what could be done, they just didn't want to deal with the hassle. My mother (a textbook technophobe) showed folks her Kindle, and people in the community felt that was easy enough to deal with (especially when getting to a library in the sticks can be a hassle). As a result, my parents helped get folks set up with 3G Kindles. My parents bought themselves iPad 2s about 18 months ago. My father, unlike my mother, was comfortable around computers, but his computer/iPad usage shifted to 10/90% after about 3 months. My mother was initially more 70/30, but is now more along the lines of 20/80. As of right now, they have no intention of replacing their computer with another one. Moreover, my mother who was always paranoid of someone "messing up" the family computer 15-20 years ago is eminently comfortable with her iPad. An even weirder outcome is she apparently follows Apple product news a bit, as do one or two of her aged 55-65 friends.
The new thing? The septuagenarians and octogenarians are now getting iPads. They're buying an Airport Express, calling Comcast to get internet access, and the iPad is the first computer they've ever owned. And they're pretty chuffed about it. And using them. Significantly. Do you have any idea how fantastic the idea of HD FaceTime is to grandparents who almost never get to see their grandkids (and that they'll use it every chance they get)? When I mentioned LetterPress to my mom, the next time I talked to her she mentioned how big a hit it was at her community.
I think to date my parents have set up a dozen other residents with Kindles and about another dozen so far with iPads + internet access. This number will continue to grow.