[zamadatix]

The industry does use a collection of more practical measurements, like transistor density. Marketing pieces for the news tend to use this kind of jargon precisely because it can be fudged & it sounds like it means something else than it really does to the average person. It's also simple enough to avoid needing to really explain what kinds of numbers are impressive etc, everyone just knows less than 1 nm is tiny and they've heard X nm for decades to compare to at this point.