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by dweekly 4 hours ago
Mac Studio M3 Ultra: $5299 (+$1300)

Oof. That and October delivery. I wonder if the intent here is basically just to signal to the market where the M5 Ultra Studio is going to start.

1 comments

Has Apple ever lowered the price of a product line?

This is just the new normal.

They did increase the base Ram for mac configurations in late 2024 from 8GB to 16GB.

While it wasn't a strict price decrease it was an improvement to the base model. The 24GB m3 air I bought a few months earlier would've been cheaper due to that if I held off for a few more months. Now w/ the price hikes the price I paid is now cheaper than buying a 24GB m5 air.

While these new Mac prices are probably here to stay, the upside is that once the AI market saturates and RAM prices fall, future Macs will likely get a significant memory boost at all price tiers.

A base-config 2028 MBP could be running local LLMs at a level unthinkable today.

Sure, quite often. They usually have a price target in mind, but their costs and margins mean they can't always hit it.

What's rare is that this is a price adjustment on existing shipping models, without a corresponding new model. I remember them doing price drops with a few Intel Macs in 2023, but otherwise the only example that comes to mind is the original iPhone.

Yeah, they did it quite a bit in the 20-teens. Wasn't uncommon to see an event where they finished announcing an upgraded model of something, then had a slide where the current price fell away to reveal one $100-$150 lower.