[Beestie]

Imagine 3 states of a potential customer: 1. They have no knowledge of your product/service; 2. They are aware of it and consider it valuable and correctly priced; 3. They actually buy it.

Digital media (email/LinkedIn/Insta/X/etc.) moves people from 1 to 2.

Moving people from 2 to 3 ain't gonna happen with "awareness." You have to get in front of someone and close the sale. There is a lot of stuff in the store that I think is good and fairly priced. But I don't buy the entire store every time I visit. But, if someone in the store shows me one item and gives me a good story, pretty good chance I'm walking out with it. One item out of thousands. Why? Because a human moved me from 2 to 3.

Water doesn't boil at 100° - you have to add a little bit more energy to initiate a phase change. No different.

[jagged-chisel]

> ... if someone in the store shows me one item and gives me a good story, pretty good chance I'm walking out with it.

I don't comprehend this. I'm in the store for a purpose. I don't want a sales pitch. I don't need a story. If I need human interaction, I want the facts that I request and nothing more. Even when I have disposable cash, I've likely already decided on The Thing I'm spending it on.

I don't want to be treated like a walking cash vault whose access code is to be guessed so money can be extracted.

If I ever wander into a store without purpose, it would take a genuine human interaction to engage me and convince me to buy anything. When I say "genuine," I mean that the seller/employee/whomever is truly interested in a conversation, isn't trying to steer it into a commissionable sale, and listens to me pontificate aloud my interests in the products available.

[jstanley]

> if someone in the store shows me one item and gives me a good story, pretty good chance I'm walking out with it.

This is kind of a tragedy of the commons. If people like you didn't fall for these scammy tactics, the people in the shop wouldn't attempt to use them on the rest of us.