[endymion-light]

That's a bit of a false comparison - does this font significantly improve your quality of life comparably to a cheaper/open source font? Is this font really that much better than Jetbrains mono?

Why not pay $10,000 for a font if you are spending 8 hours a day looking at text? Probably because that's a obscene price to pay for a font.

I think the problem is that competition in this area is fierce, so as soon as I see a font like this with such an expensive personal use license - my first thought is - is this really going to be a unique experience compared to the quality of open source fonts?

Yes - fonts arent free - and obviously they're going for a market that will want to spend $250 on a personal font - but if so, I don't think the marketing works for achieving this