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You are thinking growth in product and opportunities. But that doesn't always require or translate to more engineering especially in the face of AI efficiency if that work to support that growth can come from AI (NOTE: I'm not saying it can; I believe some people believe and are acting like it can which is enough). For these people the new bottleneck to growth may be new market segments, adoption and integration which could mean more sales like staff - AI seems more of a boon to the non technical, AI hypers and sales pitchers IMO than it is to engineers. On a side note personally this makes the industry less desirable to work in - it devalues effort/intelligence/craftsmanship/product and values connections, marketing, status and "the hustle" a lot more.

As the supply curve of software becomes more vertical due to AI the argument that growth equals a proportional amount of engineering demand may be violated. We may see 2x growth in some companies even as the "people engineers" are cut. They could still be pursuing growth; it just that engineering costs are now lower or are less of a need to pursue that growth in general.

AI is the first technology that I've seen that has potentially hurt technology engineering demand rather than creating it; which is why the usual arguments don't always apply here.