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by dabinat
37 days ago
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> The numbers are great: 194 impressions, 6 clicks, but zero conversions. You can expect only a small percentage of people who click to subscribe. A sample size of 6 is too small to draw any conclusions. I would say that you have not paid enough money for advertising to know if it works or not. But the reason people say to use your network isn’t really for finding customers - it’s to get feedback from potential customers. That is way more valuable than any money they might give you. It’s pretty uncommon to have instant product-market fit. A lot of startups have to make significant changes to the product or pivot entirely to become successful. One of the things I learned from real customers is that not everyone uses a computer the same way I do, and things that I assumed everyone did are not as common as I thought. It changed how I design software and such a lesson is difficult to learn when you’re just in your own bubble. |
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Launched my product and now it's on day 7. I have a $60 budget on the ad test. I know a guy who said advertising your product on launch is stupid. For B2B, perhaps. But I am in the big B2C family.
But I think the most valuable thing you can get from an early ad campaign is whether your product is working or not; the common question, "Do people want it?"
My CTR is now on 3.55%, which indicates a good ratio of clicks to impressions. I know people kind of want my thing right now. It is also because I built my product upon pain.
But you pointed out a crucial thing: yes, it is still too early to conclude.
I think the average clicks-to-sign-ups rate is around 3%. There wasn't a lot of data or trends to observe.
I have also gotten valuable feedback from my friends. It taught me the same thing as you mentioned. You'll miss a lot of things during development. I've learned that before, I pivoted my product completely to something simple and different. However, there will still be things you miss; it is unpredictable. I concur.