[jfil]

Reminds me of a forecasting book I read. The author highlighted that services such as The Weather Network are entertainment/ad-media services first and foremost, and they'll serve you inaccurate forecasts to make sure you return. This isn't the same goal as something like the gov. of Canada forecasts.

Now, despite that, for some reason the Weather Network forecasts do tend to reflect reality than the Govt. ones. Maybe their hype is working on me.