[kart23]

they’re selling a diy wrap. in other words, you get a large flat colored sticker (maybe pre-cut if you’re lucky, but these actually fit worse). wrapping your car and making it look good is NOT diy friendly, it’s a pain in the ass. you need special equipment, space to do it, etc.

it’s actually incredibly disappointing, because 99% of people are just gonna get the gray, and will be unhappy because it’s super boring.

real manufactures like porsche or bmw offer a ton of shades too, it just costs a lot, but they are very popular.

[ericzundel]

The way I see it, you buy the kit and take it to a professional who is going to charge somewhere between $1000 and $3000 to install it. That's a lot more onerous than the buying a pre-colored car right off the lot, but many people already opt to have their car wrapped anyway. It's a wait and see game to see what installers like that would want - the pre-cut package or just buy the material directly from them.

The real downside to wraps from my perspective is that they don't last as long as a regular paint job. After 4 or 5 years you'll see damage and need to get it re-done if you care about the look. And if the underlying plastic is scuffed up, the plastic panel will need to be repaired before the new wrap will go on smoothly.