[FanaHOVA]

NVIDIA already designs most of their chips using AI. Why would you assume it's meaningless marketing?

[fecal_henge]

Perhaps because they are suggesting what they are doing is novel.

[DoctorOetker]

novel to whom, the reader or the industry?

something can be non-novel in the industry, yet novel to the reader, at which point it is useful ... for such readers.