[ChrisMarshallNY]

Well, founders run themselves that way, so they often feel as if they are “leading from the front,” with the notable exception, that they reap founder rewards (which often still come, even with failure), and the folks they are driving, will never reap those rewards.

[steveBK123]

> founders run themselves that way .. reap founder rewards (which often still come, even with failure)

It is worth noting that founders have more upside but arguably also have less downside due to this. Founders quietly get liquidity during fundraising rounds that other insiders do not, which makes a huge difference in de-risking.