[simonsarris]

That sounds a bit like one of Saturn's (1985-2010) original ideas from the 80s. The plastic paneling was easy to take off so that people could DIY change the colors or add their own panels (and Saturn engineers could quickly revise styles). I am not sure very many people ever did, however. Or even if the cars were all that customizable in the end.

[davkan]

Notably truck people love customizing their trucks. Less so for economy sedan people.

[red-iron-pine]

yeah but this is an economy truck, not the demonstrative Ford 150 Fat Scrotum Offroad Edition

[davkan]

I think you’ll find even people with 20 year old Toyotas are more attached to their trucks and more likely to put money in them for accessories and rims etc than your average Chevy Sonic owner.

[ralferoo]

Smart also used to advertised one of their early cars (maybe fortwo in the early 2000s?) emphasising how easy it was to swap the plastic panels. I just realised, I've not seen any adverts like that for many years, googled and found an article [1] describing how it was never as easy as they claimed.

[1] https://www.hagerty.co.uk/articles/maintenance-and-gear/it-l...