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by libria
34 days ago
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I think this ^ and the "Steve in his grave" comment should be a red flag for Apple execs. Being flawless and polished at UX, hardware experience, and CX in general are the core of Apple's identity and revenue. Granted, the "hold it like this" thing was a huge gaff. I also think the Neo is a culture miss that is diluting their brand. Their logo is synonymous with "expensive" and "quality" but the Neo is affordable and now it has cursor stutter. |
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No, and no.
Apple is at the Ferrari stage of computer hardware.
Ferrari doesn't need to make good cars. They don't even need to make good looking cars (i.e the new Luce). They just need to make cars that are hard to get, with a Ferrari badge. Because the badge carries so much weight, the product is desirable.
Apple is the same way. They could release a terrible laptop, and people will still buy it. Don't believe me? Remember that they had an MBP, pre apple silicon, with comparatively shit specs for the money, and a touchbar with a virtual escape key and a terrible arrow key layout. Thing was actually terrible to use. But yet, because Apple, everyone was still praising it.