[JuniperMesos]

As a counter-point, I was hanging out with my brother the other day, who has recently gotten into Magic the Gathering, and he was specifically talking about the TMNT collab as something he thought was neat (I wasn't aware of that specific collab until he mentioned it). I suspect that the collabs are actually making WotC a decent amount of money, because people who do not share your specific tastes are buying them.

[mulmen]

Nobody doubts they are making money. It’s literally a nostalgia cash grab. The question is how much that money will cost WotC in reputational harm and loyal customers.