[legitster]

>'The Protein fad is basically an eating disorder for men'

This is such a bad take.

The current protein fad isn't being driven by men. Bros have been hyping protein and keto for over a decade.

The current "put protein in everything" fad was driven by women's social media, especially mom influencers. You're seeing the explosion in products women are more likely to shop for.

My wife started buying protein products after getting a flood of Reels talking up its benefits for children and women's health.