First thing coming into mind is the number of companies and individuals blocking Russians in the beginning of the war before any sanctions out of virtue signalling.
I felt that quite badly at the start of that war, multiple accounts closed, including my brokerage account, bank account rejected, and a flood of emails asking me to divulge loads of documentation to get them to consider giving them back to me!
I don't actually live in Russia, if I did, it would be even worse.
Yep, Xero published a blog post outlining their stance on Russia and outlining their sanctions (it was literally less than a handful of accounts for them):
We need more of that.