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by gizzlon 38 days ago
> Sales and Marketing: $5.73 billion .. That is, OpenAI spent 44% of their revenue on sales and marketing!

Anyone know what they are spending this on? Can't remember seeing one OpenAI ad.. Is it just pr and influencers? Ads in the US?

4 comments

If it actually was spent on ads, it seems to me OpenAI would have to be one of the single biggest ad buyers in the world. Almost certainly they are using a somewhat broad definition of sales and marketing to cram a bunch of expenses into it to make some other category look better.
Likely free tokens to attract customers
I've easily gotten (low) hundreds of OpenAI youtube ads. More recently they've been pushing 'Free OpenAI Image generation' to me, in the past they pushed Codex more, but I have a sub for that now, so I guess it works.
Bribes and subsidies is my guess