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by RaSoJo
4 hours ago
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Yes, exactly. Price hikes mid-cycle is not something I have seen Apple do historically. If true, one reason could be that: Cook is retiring, while Ternus is on his way in. Ternus wouldn't wanna start off with his first announcement being a ginormous price hike. Makes him look bad. So Cook becomes the fall guy. i.e., he increases the price by 15% in the existing M5 range. When Ternus comes in, he keeps prices stable on the M6 range.
Makes Ternus look like an awesome guy...and gets him off on a flying start in his CEO tenure. |
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