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The helmet business is amazing, and proof that one is born every minute. It deserves to be shown how many logical fallacies there are. Top of the list is anecdotal evidence, everyone with a mouth can tell you about someone that had their life saved by magic styrofoam. There is a grain of truth to the anecdotal claims. But, even then, this is very much an imagined grain of truth. What makes it fun is if you work for a specialist bicycle shop or up the chain, distributing thousands of helmets. With customer interaction at the showroom level, fitting hundreds of helmets, then selling gazillions at B2B, the question has to be asked, where are the broken ones, the one sent back for money off, as a replacement discount? Indoctrination into the polystyrene club is also very easy. Customer buys new bicycle, customer gets upsold a helmet, as an easy win. The far more practical high vis jacket costs $5 and you make no profit on that, whereas the $50+ polystyrene is just money for the taking. The testing was originally to a SNELL standard, but the helmets were too heavy. So manufacturers switched to the lame self-test consumer testing, 'trust us bro'. This became the new benchmark, anything aiming at SNELL or other meaningful test just did not survive the market. Hence I keep it simple. If cycling for conspicuous leisure purposes (fitness, racing, stunts) then get the helmet and make sure the straps are tight. You will need it for organised events so you might as well get used to wearing it. If not cycling for conspicuous leisure purposes, but merely for transport, whether that be the commute or errands, then you don't need a helmet. Get the lights, mudguards and high vis instead. I am learning the counter-logical-fallacies, so I can counter the life saved anecdote with quality nonsense that has the same logical fallacies. For example, "I know a true Scotsman that has been cycling every day for fifty years without a helmet. Once he got hit by a car and his life was saved because he was not wearing an ill-fitting helmet, he would have been strangled by the straps had he been wearing a helmet, plus the driver would have given him less room, so the accident would have been far worse." I digress, as for the article, the helmet is excellent for conspicuous leisure cycling. Now give me your money! |