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by HDBaseT 1 hour ago
I'm not sure the adtech is even enough to subsidize the price in a meaningful way.

Google’s global ad revenue equates to roughly $61 per user per year, most TV manufacturers would be unable to extract that much out per user, even with crazy levels of tracking, ads, etc.

I haven't used a modern TV in a very long time, but I can't imagine LG is extracting over $20 in ad revenue/data revenue per year. It might move the needle on <$500 displays, but when LG displays costing over $5,000 still have this spyware its hard to defend.

1 comments

What makes you think LG would not be hitting the Google numbers (Instagram ad-free is ~$6 / month for example, roughly the same ballpark)? A device that's connected to a high speed internet connection, often allowed to do background tasks and being able to track all data being consumed through it (Streaming services, gaming etc.) is extremely valuable.
Indeed, many of these TVs serve ads by default on their screensavers and home screens.