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by TheCondor 2 hours ago
Where do interest rates factor in to your calculus? We've just had really cheap money for a really long time in the US and the car makers seem to have adapted and found ways to sell vehicles for more. A top of the line raptor has a tremendous amount of power and interior amenities. Oddly, they're not uncommon, I see landscapers driving them around. Maybe not the very top line Raptors, but I do see Raptors and that seems like an awful lot of truck to pull some lawnmowers and sprinkler parts around in. Low-interest financing and then we've never had high gas prices for terribly extended periods of time.

I don't know that I think the US manufacturers have taken "inexpensive, but good value" cars seriously for decades. The least expensive Ford vehicle, I think is a Maverick which starts around $28k, Hyundai, Kia, Toyota, Mazda and Honda all have cars under $25000.