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by u1hcw9nx
8 hours ago
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They truly are. Star Wars is perfect example of it. Star Wars is now repetitive genre like police procedural or western except Disney owns it. With few exceptions they have successfully frozen the franchise and just do the same things over and over again. Why change it as long as it makes money.The postures, scenes, phrases, characters, are done with constant repeat and minimal variation. "I've got a bad feeling about this" appears in every single Star Wars movie in some form. live action and animation series have it. They are not shy about it, they even make "I have a really good feeling about this!" jest once. |
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One of the ads was just a shot of the burned-out Darth Vader mask and nothing else - no tagline or logo or any other text that it was about a Star Wars movie.
It's as if the marketers were saying to their audience "you already know what we mean, right? We understand each other..."
They place an enormous trust in the cultural symbols they bought.