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by alephnerd 1 day ago
Meanwhile, Asian studios are much more open to experimenting with AI workflows, and will eventually build the next generation of Niantics and AppLovins if this neo-ludditism continues.

Heck, 50% of all Japanese game studios [0] along with all of China's largest studios [1] now use AI within their development pipeline - often with explicit state backing.

You may not like Blizzard or Ubisoft but Tencent, Sony, miHoYo, and even Nintendo are much worse from a work culture, compensation, and work expectation perspective.

[0] - https://www.nikkei.com/article/DGXZQOUF251PU0V20C25A9000000/...

[1] - https://www.scmp.com/tech/tech-trends/article/3341063/next-l...

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Edit: can't reply

> Why should that be a relevant concern? It's not like any of us will be working in game dev if AI wins.

Becuase AI is not taking all jobs. Yes a lot of redundant work will go away, but there is still a real need for human intervention, monkeypatching, and ingenuity.

The North American gaming industry only exists because the entire ecosystem from AdTech to Engines to Marketplaces exists to develop, finance, and distribute IP.

If you stay frozen in the past, you eventually get outcompeted and the ecosystem will leave. And unlike the automotive industry, game devs aren't a core voting bloc.

This is what happened to the entire animation industry and is what is happening to the film and television industry. Gaming will be the next IP driven industry to leave if everyone remains frozen and opposed to innovation.

> Maybe (sic) Chines sell tools for artists pitching them as useful rather then "haha this will make you obsolete you looser look at slop I made" middle finger pitch?

The obsolence and cost saving message is true though and used all over Asia - even in China [0][1].

Either you innovate and compete, or you will get trounced. THIS is the cultural mindset back in Asia.

Americans best learn how to compete again.

[0] - https://www.zaobao.com.sg/news/china/story20260622-9245522

[1] - https://m.tech.china.com/articles/20260615/202606151894081.h...

2 comments

"will eventually build the next generation of Niantics and AppLovins"

Why should that be a relevant concern? It's not like any of us will be working in game dev if AI wins.

I dunno, maybe OpenAI and Anthromorphic should learn from Chinese companies how to not act in ridiculously off-putting ways?

Maybe Chines sell tools for artists pitching them as useful rather then "haha this will make you obsolete you looser look at slop I made" middle finger pitch?