This is also possible because they are only selling through their website, while other consoles go through retailers.
I'd actually prefer a retailer just for doing this over one that was first come first serve.
When the Xbox 360 came out decades ago, the store I got mine from did this. They had like 10 consoles and there were like 200 people there. They did a raffle for the consoles and I got to buy one. It felt like I won the Xbox even though I still had to pay for it.
But the difference in computing power is more impressive between the first IBM PC in 1981 and a new PC from 2001, than between a new PC from 2001 and now. At least subjectively (it might be that software in general got more slower than hardware got faster).
That one for me is particularly painful. We were playing the alpha release before the game officially came out after work. I still work at the same place, though I've moved jobs within it a few times.
I don't fear dying in a car accident. I dread the certainty that one day I'll be 80 and all I'll have left are memories, everything and everyone I ever loved will be gone (unless I have children which is very unlikely at this point), the world will be completely alien to me, and there's absolutely nothing I can do to prevent this - apart from dying even sooner which is even worse.
I think there are ways most people cope with this knowledge most of the time so they don't go crazy. I get why so many elites are obsessed with preventing aging.
They have the Master Chief collection or something (almost all the games in one with a selector screen), I remember a year or two ago booting into and playing online game, plus there appears to be a discord server that organizes players to better reach playable numbers.