Some of us hold grudges on account of performative outrage. Ubisoft made invasive DRM the norm in gaming ~20 years ago. While other companies now do the same thing, I'm still boycotting. Fuck'em.
+1. You are not alone and please keep boycotting them. I personally do this and never use any websites or services requiring "ID check". If Gov agency wants my face and prints - Ok, I will give them on the border crossing and immigration services to get a passport. Everyone else goes to hell.
I'd say before Ubisoft, Valve was the one to really spearhead DRM by introducing online verification to play Half-Life 2. Before HL2, it was almost unthinkable for a game to require Internet access to be played and most copy protection relied on serial numbers and/or presence of the original game CD. HL2 was high profile enough to make people accept the restriction.