[hamish_todd]

In physics and especially computer graphics, yes. These are two fields that are culturally very different from algebraic geometry, in that mathematical techniques that appear at all "exotic" are "hard to sell", even if they're useful. Hence having to have a more marketable name for Clifford algebra ("geometric algebra" is just Clifford algebra), and having to have endless screaming from the rooftops for people to learn the slightest thing (like "multiplication is transform composition").